Ludic Adaptation: Can We Babyfy, Chibify, Bambify, or Cherubify a Literary Text for Younger Audiences?

Purnomo, Sf. Luthfie Arguby; Untari, Lilik; Purnama, Sf. Lukfianka Sanjaya; Asiyah, Nur; Umam, Robith Khoiril; Sartika, Yustin; Anggraini, Novianni; Inderasari, Elen

doi:10.17576/gema-2021-2101-06

Cited by 6 publications

(10 citation statements)

References 12 publications

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“…These clickable comments and notes contain religious lessons from the Qur'an and hadith or religious commentaries from trustworthy Islamic scholars through medial modification. This medial modification, changes on the media used to transfer particular information, involves what is called as ludic adaptation, where media is adapted and adjusted for younger audiences (Purnomo et al, 2021). Clicking the comments and notes, children could read and listen to the commentaries and notes regarding with particular events of the story.…”

Section: Paratextualizationmentioning

confidence: 99%

Transadapting fable into a parable for Indonesian Muslim children: Strategies and impacts

Purnomo¹,

Untari²,

Purnama³

et al. 2022

Indonesian J. Appl. Linguist.

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The demand for domestication and localization of children’s literature compels translators to not only translate the texts but also transadapt them. Significant problems arise when the texts have to fit the cultures and religions of the target users. This qualitative study attempts to address this issue. Gathering teachers of Taman Pendidikan Al Qur’an (TPQ) or Qur’an study club for Muslim children in the Greater Boyolali area of Indonesia, children’s literature translators, and TPQ students in a Focus Group Discussion, we investigated the strategies of transadapting fables in English into Bahasa Indonesia with Islamic values as the core teaching along with the impacts ensued. Through the FGD constructed based on the purification strategy by Klingberg (1986), translation as adaptation and selection by Gengshen (2003), children picturebook translation by Oittinen (2000), narrative connectedness by Christman (2004), proairetic decoding by Nikolajeva (2010), and skopos by Reiss and Vermeer (2014), paratextualization, insertion, and bleaching strategies are constructed. Paratextualization adds clickable religious comments on the digital versions of the fables. Insertion adds religious lessons within the text. Bleaching refines any expressions considered unfit for the target religious values. These strategies trigger an impact called drifting. To reveal the extent of faithfulness, we constructed a drifting-level assessment. This assessment enables translators to reveal whether a transadapted children’s literature is still on track, slipped, or out of track. The study finding is expected to fill up the theoretical absence of transadaptation strategies and drifting level assessment. Its practical nature also brings benefits for children’s literature translators and TPQ teachers.

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Section: Paratextualizationmentioning

confidence: 99%

Transadapting fable into a parable for Indonesian Muslim children: Strategies and impacts

Purnomo¹,

Untari²,

Purnama³

et al. 2022

Indonesian J. Appl. Linguist.

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“…This is because the three of them cannot be separated from text. Purnomo et al (2021), in tehir journal article discussing Ludic Adaptation, implies that the essence of these three theories, transstylization, intertextuality, and adaptation, is to see the changes that exist from previous literary works to the most recent literary works.…”

Section: Transstylizationmentioning

confidence: 99%

“…Transstylization is concerned with the preparation of a text. The point here is that the text can be adapted to different media, and transstylization is focusing on the study of the change with content as the focus (Purnomo, et al, 2021).…”

Section: Transstylizationmentioning

confidence: 99%

The Potrayal of King Arthur in Video Games From Transstylization Perspectives: An Intertextual Study

Evita¹

2022

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Transstylization is a stylistic rewriting, a transposition whose main function is a change of style. It is concerned with the preparation of a text. A stylistic rewriting of a text can be applied by stylization or destylization. This research attempts to reveal what transstylization techniques are applied to the portrayal of King Arthur in video games, adapted from the book King Arthur Myth-Making and History, and how the transstylization generates losses and gains in the characterization of King Arthur. This study uses a qualitative method that allows the researcher to collect, analyze, and draw conclusions from the data, which are in the form of visualization, characteristics, names, and stories that are in accordance with the book. The data in this study were analyzed using Spradley’s technique of analysis. Transstylization by Gerard Genette and adaptation theory by Linda Hutcheon were applied to answer the problem in this research. From the seventy-six data found, it can be concluded that destylization is the dominant technique of transstylization applied to the portrayal of King Arthur in video games. This shows that the visualization, name, and story of King Arthur in this research have a different pattern from the book. This research also shows how transstylization causes losses and gains in the characterization of King Arthur in video games through Telling-Interacting. These findings enrich the knowledge about the transstylization of King Arthur from the book King Arthur Myth-Making and the history of video games.

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“…The localization is acceptable since it fits with the sarcastic comedy of the game. This ludic phenomenon in the context of translation studies, as indicated by Purnomo et al (2021), Guyker Jr. (2016, Purnomo et al (2016), and Schules (2012), is more perceptible from translation exercised by fans or what is called as fan translation. This translation type which is also known as user generated translation (Ding et al, 2021) covers a wide range of translation type from comics scanlation (Inose, 2012), fansubbing (Massidda, 2015), fandub (Baños, 2020), and rom hacking or fan localization (Consalvo, 2013).…”

Section: Introductionmentioning

confidence: 98%

Proposing a Typology of Ludification as a Translation Technique for PC, Console, Mobile and Online Games

Purnomo¹,

Purnama²,

Untari³

et al. 2021

lkw

Self Cite

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Translation technique typology indicates a lack of specific technique to evoke playful nuance – ludification. We argue that ludification might also serve as a translation technique in video game translation context. This research attempts to prove the presence of ludification translation technique. To do so, we analyzed nine PC, console, mobile, and online games from various genres and developers under the umbrella of qualitative design. The theories of lability and merrines by Huizinga, ludification of digital media by de Lange et al, and skopos by Reiss and Vermeer were applied in the analysis. The findings reveal that ludification as a translation technique is existent. This type of translation technique is made possible due to the carte blanche of video game translators. The findings also indicate that ludification as a translation technique has a distinctive typology, making it different from the other translation techniques. First, it breaks translation rules and standards to generate contextual merriness. Second, it has explanative and expressive functions. Third, it has subtypes, namely emojization, referencing, and para-localization. This study implies that the scholars of translation studies might apply this typology not only on game translation context but also audiovisual context like subtitling especially fansub, where carte blanche and creativity are required to deal with the space restriction.

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Ludic Adaptation: Can We Babyfy, Chibify, Bambify, or Cherubify a Literary Text for Younger Audiences?

Cited by 6 publications

References 12 publications

Transadapting fable into a parable for Indonesian Muslim children: Strategies and impacts

Transadapting fable into a parable for Indonesian Muslim children: Strategies and impacts

The Potrayal of King Arthur in Video Games From Transstylization Perspectives: An Intertextual Study

Proposing a Typology of Ludification as a Translation Technique for PC, Console, Mobile and Online Games

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