Much of the responsibility for societal safety and crisis preparedness rests with local municipal leaders. These tasks are demanding, and often insufficiently prioritized and supported. The purpose of this study was to identify factors influencing motivation to work with these issues, and to explore relationships among such factors. Two datasets, formed the basis of the analysis. From the qualitative analysis, a model was developed describing three main categories of motivational factors: person-related, organizational and activity-related. Actual crisis experience was found to influence factors in all three categories. Differences regarding motivational forces could be identified among different roles among officials. Self-determination theory is applied to the model, illustrating possible ways to influence motivation for work with preparedness issues.