The concept of introducing movement in automotive seating was investigated. Three seat conditions, a control (no movement) and two movement conditions (fore-aft and cushionbackrest) were compared. Movement was introduced at a fixed speed, slow, smooth and within a small range. Ten participants took part in a 60 minute simulated drive for each condition-single blind, repeated measures, and balanced order. Discomfort ratings were collected for six body areas and overall discomfort, together with a wellbeing questionnaire. Driver posture and Seat Fidgets and Movements (SFMs) were captured. There was a trend for lower ratings of discomfort, overall and in the neck, shoulders, lower back, buttocks, and ankles with both seat movement conditions. Wellbeing ratings were also better with movement. Significant differences were found at minute 60 for buttock discomfort-less discomfort with seat movement. Overall discomfort and SFMs frequency increased with time driving. Generally, passive seat movement was well received.