Eu 2+ -based lead-free metal halide nanocrystals (LFMH NCs), including CsEuCl 3 NCs and CsX:Eu 2+ NCs (X = Cl or Br), exhibit highly efficient narrow-band blue photoluminescence, making them competitive candidates for next-generation lighting and displays. However, the growing mechanism of the aforementioned NCs lacks in-depth study, which hinders the development of Eu 2+ -based nanomaterials. Herein, we demonstrate the colloidal synthesis of CsBr:Eu 2+ NCs based on an air-stable europium source. The NCs show deep blue photoluminescence centered at 444 nm, with a maximum photoluminescence quantum yield (PLQY) reaching 53.4% and a fwhm of 30 nm. We further reveal the mechanism that determines CsBr host growth and Eu 2+ doping in CsBr:Eu 2+ nanocrystals, especially dopant trapping and self-purification, that determine the PLQY level. Pure white, warm white, and cold white LEDs are fabricated based on CsBr:Eu 2+ NCs, red and green phosphors, and their performance suits the needs of highquality lighting.