Undoped silica and Ag-doped silica (SiO 2 ) were synthesized by the sol-gel method. The photoluminescence properties as a function of annealing temperature were investigated in detail. The addition of Ag introduced new optical active centres in the sample annealed at 1000°C, responsible for emission bands at 2.25 eV (550 nm) and 3.26 eV (380 nm) in the SiO 2 luminescence spectrum. These new emission bands were related to excess oxygen due to decomposition of Ag 2 O at high temperatures. The additional luminescence band at 2.25 eV changed the blue emission from pure SiO 2 to near white light from Ag-doped SiO 2 , suggesting that the SiO 2 :Ag system may be suitable for solidstate lighting applications. The stability of this phosphor under ultraviolet irradiation was investigated. Graphical Abstract