Time-resolved anisotropy measurements (TRAMS) have been used to study the relaxation behaviour of poly(butyl methacrylate) (PBMA) in dilute solution both in toluene and dichloromethane. Various fluorescent labels (residues from copolymerisation of BMA with ca 0.3 mol% of acenaphthylene (ACE), 1-vinylnaphthalene (VN), 1-naphthylmethyl methacrylate, 9-phenyanthrylmethyl methacrylate, and 9-anthrylmethyl methacrylate (AMMA)) were used. It was found that, as expected, ACE and VN provided information on the segmental motion of PBMA. The fluorescence anisotropies of the various ester labels reflected the influence of motion, independent of that of the PBMA backbone, upon the observed relaxation behaviour. The motion of AMMA, in particular, could be resolved, with confidence, into components corresponding to segmental relaxation of both the polymer and ester group motion. Clearly, in this system, motion of the labelled ester is not fully cooperative with that of the polymer backbone, even at the high test frequencies to which these fluorescence measurements correspond.