The GdAl3(BO3)4:xPr3+ (0 ≤ x ≤ 5.0 mol%) phosphors were prepared through solid state reaction route and characterized for various lighting applications. Powder X‐ray diffraction investigations revel rhombohedral structure matched to JCPDS card no. 83‐1907. The morphological studies confirm the agglomeration of particles with different size and shape. The emission spectra show various emission transitions originating from Pr3+:(3P1,0, 1D2) emission states to their lower lying energy states upon 274 nm NUV excitation with a red shift for x > 0.5 mol%. The colour perception analysis results an intense red luminescence due to efficient energy transfer from Gd3+ to Pr3+ ions. The temperature‐dependent luminescence investigations show good thermal stability even beyond 150°C with an activation energy of 0.24 eV. The observed experimental results show the potentiality of GdAl3(BO3)4:0.5 Pr3+ phosphor for red emitting devices and red component in phosphor converted white LEDs.