In this study, the phosphors (Sr1−x , Znx)0.9(Al2−y , By)O4 doped 10 mol % Eu2+, were prepared by combustion method as the fluorescent material for white light emitting diodes (WLEDs), performing as a light source. The luminescent properties were investigated by changing the combustion temperature, the boron concentration, and the ratio of Sr to Zn. The luminescence, crystallinity and particle morphology were investigated by using a luminescence spectrometer, X-ray diffractometer (XRD) and transmission electron microscopy (TEM), respectively. The highest intensity of Sr0.9(Al2−y , By)O4: Eu0.12+ phosphor was achieved when the combustion temperature was 600° and the concentration of B3+ was 8 mol % of the aluminate. A new blue emission was observed when the high Zn concentration (x ⩾ 0.8), and this blue emission disappeared with the Zn concentration became lower than 0.8. The combustion method synthesized phosphor (Sr0.6, Zn0.4)0.9(Al1.92, B0.08)O4: Eu0.12+ showed 3.3 times improved emission intensity compared with that of the Sr0.9(Al1.92, B0.08)O4:Eu0.12+ phosphor under λex = 390 nm.