Introduction: Lung cancer is the leading cause of cancer death in Aotearoa New Zealand, killing over 1,700 people each year. Despite the burden of lung cancer, a recent stuff.co.nz article called lung cancer deaths ‘the cancer disgrace that no-one-talks about’. When asked about this Professor Ross Lawrenson hypothesized that the low survival rate meant that few people made the transition from patient to advocate. Here, we investigate another, lung-cancer stigma.Method: Participants completed the Cancer Stigma Scale (CSS) for one of five cancer types (lung, cervical, breast, skin, or bowel). The CSS is a 25-item scale, with items that tap awkwardness, avoidance, severity, policy opposition, personal responsibility, and financial discrimination.Results: Relative to most other cancer types included, people were more likely to avoid someone with lung cancer, view interacting with someone with lung cancer as more awkward, and view people with lung cancer as being responsible for their condition.Conclusion: Lung cancer is the leading cause of cancer death in Aotearoa New Zealand. Unfortunately, the current study suggests that lung cancer also leads the way with respect to stigma, with patients not only attracting higher levels of blame but also higher levels of ostracism.