Luxury and Sustainability: Technological Pathways and Potential Opportunities

Ranfagni, Silvia; Ozuem, Wilson

doi:10.3390/su14095209

Cited by 6 publications

(1 citation statement)

References 72 publications

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“…It is associated with exquisiteness and values which are defined by individuals. In addition to expensive products, the concept of new luxury caters to the mass segments of buyers with high-quality products or services that are affordable and wide ranging-or the socalled "masstige" segment [16]. Jewelry is identified as one of the important luxury product categories because of its uniqueness and exclusiveness [17].…”

Section: Luxury Attributesmentioning

confidence: 99%

Sustainable Luxury Consumers’ Preferences and Segments: Conjoint and Cluster Analyses

2022

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Sustainable luxury is an emerging concept that has gained traction in the industry. However, limited studies have explored the preferences of consumers towards sustainable luxury products. Therefore, the first objective of this research was to identify the sustainable luxury attributes that appeal to the consumers, while the second objective was to segment consumers based on their sustainability and luxury preferences. Data were collected from 354 consumers in Thailand and Taiwan; preferences were determined using a choice-based conjoint analysis. K-means clustering was performed to identify sustainable luxury consumers as customizers, perfectionists, legacy lovers, zero-waste warriors, transparency trackers, and green operators. This research is the first to shed light on the multiplicity of sustainable luxury consumers. It also indicates the role of sustainable information in decision making.

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Section: Luxury Attributesmentioning

confidence: 99%