“…Applying the deontic justice theory, when solidary demands are not met due to mistrust of unethical companies or products, consumer cynicism emerges, hindering the translation of solidarity and ethics into ethical label purchasing behavior and contributing to a sense of distrust and skepticism (Chylinski and Chu, 2010). In the world of luxury foodservice, these dynamics and interplays are particularly relevant, showcasing the complex relationship between ethics, conspicuous consumption, and consumer perceptions of justice and trust within this niche market (Batat, 2022a, b;Yang and Mattila, 2016;Talukdar, 2021).…”