Luxury stores as home-like places: How domestic meanings are staged and mobilized in luxury retail

Debenedetti, Alain

doi:10.1016/j.jbusres.2021.03.010

Cited by 20 publications

(8 citation statements)

References 48 publications

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“…For this reason, marketers have supported the idea that providing an extraordinary in‐store experience is essential compared to creating value for the customers by merely selling products or services (Debenedetti, 2021). Brand managers have advocated for the potential of stimulating the five senses (touch, smell, taste, sight, and hearing) to stoke consumers' emotions and develop the perfect atmosphere to help the brand create a unique influence (Hultèn, 2011).…”

Section: Theory and Hypothesesmentioning

confidence: 99%

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

Shahid

Paul

Gilal

et al. 2022

Psychology and Marketing

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Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory marketing and brand experience, on the other hand, have been found to be significant in providing a better consumer experience in recent studies. Thus, the goal of this paper is to broaden the scope of this study by examining the causal effect of sensory marketing cues and brand experience on emotional attachment, and subsequent brand loyalty in a luxury retail store setting. We also studied the moderating role of store image in the relationships. To this end, the three separate but related studies (Study 1, N = 409, Study 2, N = 294, Study 3, N = 139) were conducted. Study 1 shows that sensory marketing cues positively contribute to enhancing the luxury retail brand experiences. Both sensory marketing and brand experiences appeared promising in increasing emotional attachment and subsequent brand loyalty. Study 2 findings further suggest that sensory marketing cues and brand experience interact significantly with store image to improve consumers' emotional attachment with luxury brands. Study 3 replicated the pattern observed in Studies 1 and 2 and further suggested that consumers in the luxury store setting expressed stronger emotional attachment and brand loyalty than consumers in the nonluxury store environment.

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Section: Theory and Hypothesesmentioning

confidence: 99%

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

Shahid

Paul

Gilal

et al. 2022

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…Therefore, adopting a minimalist positioning (Pangarkar et al, 2021), based on a sober, discreet, decluttered product offer, may prove relevant. Some luxury brands are thus abandoning the value of social distinction by seeking more to manufacture domesticity (Debenedetti, 2021). The aim is to conceal the commercial and ostentatious dimension of the experience as much as possible by camouflaging the commercial aspects of the boutiques, in order to highlight other logics, in particular those linked to domestic and inspired worlds.…”

Section: Discussionmentioning

confidence: 99%

Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers

Vaal¹,

Michel

Rieunier

2023

Recherche et Applications en Marketing (English Edition)

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Religiosity shapes the individual’s value and belief system and consequently their consumption behaviour. This article aims to better understand how lived religiosity interacts with consumption. Based on introspections with 20 practising Catholics, our results reveal the dynamics and manifestations of the dilemma in consumption and show how individuals deal with consumption. The discussion highlights (1) a moral-spiritual dilemma that results from a tension between Catholic doctrine and consumerist culture; (2) the making of meaning, via agentivity in consumption and discernment vis-à-vis religious precepts. This research enriches the literature on religiosity and consumption by revealing the contexts and situations in which religiosity is more or less mobilised, revisited and negotiated to confer meaning on consumption. The contributions of this research also make it possible to formulate several managerial implications.

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“…Partant, adopter un positionnement minimaliste (Pangarkar et al, 2021), reposant sur une offre de produits sobres, discrets, épurés, peut s’avérer pertinent. Certaines marques de luxe abandonnent ainsi la valeur de distinction sociale en cherchant davantage à fabriquer de la domesticité (Debenedetti, 2021). Il s’agit d’occulter au maximum la dimension commerciale et ostentatoire de l’expérience, en camouflant les aspects marchands des boutiques, pour mettre en avant d’autres logiques, en particulier liées aux mondes domestiques et inspirés.…”

Section: Discussionunclassified

Religiosité vécue et consommation : dilemme et fabrique de sens chez des consommateurs catholiques pratiquants

Vaal¹,

Michel

Rieunier

2022

Recherche et Applications en Marketing (French Edition)

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Résumé La religiosité façonne le système de valeurs et de croyances de l’individu et en conséquence ses comportements de consommation. Cet article se propose de mieux comprendre comment la religiosité vécue interagit avec la consommation. A partir d’introspections réalisées auprès de 20 catholiques pratiquants, nos résultats révèlent la dynamique et les manifestations du dilemme dans la consommation et montrent comment les individus composent avec la consommation. La discussion met en lumière (1) un dilemme moral-spirituel qui résulte d’une tension entre doctrine catholique et culture consumériste ; (2) la fabrique de sens, via l’agentivité dans la consommation et le discernement vis-à-vis des préceptes religieux. Cette recherche enrichit la littérature sur la religiosité et la consommation en révélant les contextes et situations dans lesquelles la religiosité est plus ou moins mobilisée, revisitée et négociée pour conférer du sens à la consommation. Les contributions de cette recherche permettent en outre de formuler plusieurs implications managériales.

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Luxury stores as home-like places: How domestic meanings are staged and mobilized in luxury retail

Cited by 20 publications

References 48 publications

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers

Religiosité vécue et consommation : dilemme et fabrique de sens chez des consommateurs catholiques pratiquants

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