Traceable truncated Neuropeptide Y (NPY) analogues with Y 1 receptor (Y 1 R) affinity and selectivity are highly desirable tools in studying receptor location, regulation, and biological functions. A range of fluorescently labeled analogues of a reported Y 1 R/Y 4 R preferring ligand BVD-15 have been prepared and evaluated using high content imaging techniques. One peptide, [Lys 2 (sCy5), Arg 4 ]BVD-15, was characterized as an Y 1 R antagonist with a pK D of 7.2 measured by saturation analysis using fluorescent imaging. The peptide showed 8-fold lower affinity for Y 4 R (pK D = 6.2) and was a partial agonist at this receptor. The suitability of [Lys 2 (sCy5), Arg 4 ]BVD-15 for Y 1 R and Y 4 R competition binding experiments was also demonstrated in intact cells. The nature of the label was shown to be critical with replacement of sCy5 by the more hydrophobic Cy5.5 resulting in a switch from Y 1 R antagonist to Y 1 R partial agonist.