M-Consumer Segmentation: M-Communication, M-Distribution, and M-Accessibility

Abstract

The purpose of this study was to examine the interrelationship among the m-consumers' personality traits, m-communication, m-distribution, and m-accessibility utilities, as well as their willingness to m-shop. This study found that m-communication and m-accessibility utilities were key factors in predicting willingness to m-shop. Our findings demonstrated that more extraverted, more agreeable, and less neurotic m-consumers were likely to perceive high levels of m-communication utility. More conscientious m-consumers were likely to perceive high levels of m-distribution utility and low levels of m-accessibility utility. In addition, this study identified that consumers who were more open to experience, more extraverted, and less conscientious were likely to have high levels of willingness to m-shop. Managerial implications and recommendations for future research were presented.

The structural fate of lipid nanoparticles in the extracellular matrix

“…Lipids assemble hierarchically into a variety of structures, including single bilayers, multilamellar stacks, 2D hexagonal phases, and even cubic phases. [35][36][37][38][39] The stability of a lipid mesophase is dictated by molecular packing, membrane elasticity, and environmental factors. For example, a single bilayer vesicle will adopt a multilamellar stack architecture as it incorporates DNA.…”

How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing

“…Kang and Kim [26] revealed the increased use of mobile communication and the swift growth in mobile shopping technologies have considerable financial potential, especially for business-to-consumer retail markets. Basically, m-commerce is one of the business transactions where price or essential terms were negotiated over an online system such as an Internet, Extranet, Electronic Data Interchange (EDI) network, or electronic mail system.…”

Simulation results of corkscrew motion in DARHT-II

“…We have calculated the sensitivity of corkscrew motion to various beam parameters and improved the simulations by using the measured magnet misalignment data derived last year while testing the induction cell modules [5]. In addition, measured steerer fields were used in these simulations.…”