Spintronic sensors are uniquely positioned to deliver the next generation of high-performance magnetic field measurement tools with re-configurable key features. In this perspective article, we focus on giant and tunnel magnetoresistance sensors that exploit changes in the electrical resistance of thin films in response to an external magnetic field. We discuss strategies to address ongoing open challenges to improve operation limits. The goal is to meet current technological needs and thus expand the scope of existing applications. We also propose innovative approaches to design sensors with adaptable characteristics and embedded multifunctionality, aiming to create opportunities for future magnetic sensing applications. These solutions leverage the versatility of spintronic sensors, from the thin-film multilayers that form their building blocks, to device fabrication methods and potential integration with other technologies. The outlook of novel applications spans multiple areas, including electric vehicles, robotics, remote detection, or biomedicine.