Nowadays, traffic congestion and increasing road accidents have become a major concern for both developed and developing countries. To overcome this challenge, an internet of things- (IoT-) based Vehicular Ad Hoc Network (VANET) system is proposed in which vehicles interact with other vehicles and infrastructure. These self-organized ad hoc vehicle networks not only boost traffic safety but also enhances the efficiency of traffic management systems. The VANET systems are beneficial in busy locations, where improved data dissemination protocols are used to categorize a vehicle’s transmission. However, the performance of these VANETs is also hampered by network splits and insufficient connections. Under these situations, the proposed simulation model reduces broadcast storms by minimizing redundancies, which is equally beneficial for both rural and urban settings. The suggested Next Forwarder Vehicle (NFV) protocol is based on three factors: position, distance, and orientation. Moreover, the DDP4V technique is used to analyse each of these features. Results indicate that DDP4V is compatible with 96% of all traffic scenarios and simulation durations. It can transport data packets 60% faster due to its broadcast suppression capabilities. Also, in comparison to AID and DBRS, DDP4V has fewer dispersed packets, which results into reduced retransmissions. For 200 automobiles/km2, all these techniques accomplish 35–40% of the needed cars. However, the coverage also faces some restrictions since data packets only reach vehicles on the same side as the originating vehicle. Similarly, DDP4V delivers 90% coverage for 400 vehicles/km2, which is 30% greater than prior techniques. It is observed that the proposed protocol reduces broadcast storms by employing a waggon wheel to choose the next forwarding vehicle. In high-traffic areas, it outperforms standard techniques. Similarly, it employs a patchwork of vehicles outside of the impacted region to convey data. The industrial IoT-based VANETs provide an effective tool to monitor and control traffic besides reducing the number of traffic accidents.