2013
DOI: 10.7903/ijcse.1072
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Macro-Public Relations: Crisis Communication in the Age of Internet

Abstract: In order to study the crisis communication in the age of Internet, the study takes the battle between two Internet companies, Tencent and Qihoo, as a case study, but focuses more on their huge public audiences, which may be defined as a "macro-public" crowd. The study employs multiple research methods including survey, focus groups interviews and content analysis to explore their "macro-public relations" which may be driven by the spiral of silence and crowd psychology. This dynamic underground power is the re… Show more

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Cited by 3 publications
(1 citation statement)
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“…Chinese translations of 'e-cigarettes' were searched as keywords in a widely used Chinese news database Wisenews 26,27 from 6 March 2004 when the first e-cigarette news article appeared in China to 31 July 2019 when the study began. Wisenews is a full-text news database providing access to more than 600 newspapers, magazines, and websites from China, Hong Kong, Macao, and Taiwan as well as some regional newspapers from the US, and it is widely accepted as a valid database to examine Chinese media coverage.…”
Section: Data and Coding Methodsmentioning
confidence: 99%
“…Chinese translations of 'e-cigarettes' were searched as keywords in a widely used Chinese news database Wisenews 26,27 from 6 March 2004 when the first e-cigarette news article appeared in China to 31 July 2019 when the study began. Wisenews is a full-text news database providing access to more than 600 newspapers, magazines, and websites from China, Hong Kong, Macao, and Taiwan as well as some regional newspapers from the US, and it is widely accepted as a valid database to examine Chinese media coverage.…”
Section: Data and Coding Methodsmentioning
confidence: 99%