We report on the surface interaction between NH 3 and WO 3 nanoparticles having different exposed surfaces or different porous structure, to identify the relative importance of exposed crystal surfaces, porous architecture, and specific surface area in the oxide sensing properties. WO 3 nanocrystals with tailored morphology and definite prominent surfaces were synthesized by hydrothermal reactions. In parallel, inverted opal macroporous WO 3 films have been prepared by a one-step sol-gel procedure, and WO 3 hierarchical layers have been obtained by an innovative one-step dual-templating strategy which leads to macropores and mesopores simultaneously. The performances of WO 3 samples in NH 3 sensing, indicate that high-energy surfaces result in a significant improvement of the electrical response.Enhanced porous structure and high surface area are not enough to produce high electrical response, while their synergistic combination with tailored crystal faceting appears effective. XPS survey performed on shape controlled WO 3 nanocrystals demonstrated that, upon interaction with NH 3 , oxidized nitrogen atoms represent the prevalent species on the surface of rectangular (WO 3 -RE) nanocrystals with highly exposed high-energy {020} and {002} facets. Conversely, in the case of rectangular platelets and square platelets (WO 3 -RS) with very low surface area of high-energy surfaces, N-H surface groups are predominant. These results suggest that {020} and {002} crystal surfaces provide privileged reactive sites for ammonia oxidation and therefore they play a key role in driving the sensing properties of the WO 3 layers.