We are designing the Keck Cosmic Web Imager (KCWI) as a new facility instrument for the Keck II telescope at the W. M. Keck ObselVatory (WMKO). KCWI is based on the Cosmic Web Imager (CWI), an instrument that has recently had first light at the Hale Telescope. KCWI is a wide-field integral-field spectrograph (IFS) optimized for precision sky limited spectroscopy of low surface brightness phenomena. KCWI will feature high throughput, and flexibility in field of view (FOV), spatial sampling, bandpass, and spectral resolution. KCWI will provide full wavelength coverage (0.35 to 1.05 !lm) using optimized blue and red channels. KCWI will provide a unique and complementary capability at WMKO (optical band integral field spectroscopy) that is directly connected to one of the ObselVatory's strategic goals (faint object, high precision spectroscopy), at a modest cost and on a competitive time scale, made possible by its simple concept and the prior demonstration of CWI.