We examine the role of intrinsic chain susceptibility anisotropy in magnetic field directed selfassembly of a block copolymer using in situ X-ray scattering. Alignment of a lamellar mesophase is observed on cooling across the disorder-order transition with the resulting orientational order inversely proportional to the cooling rate. We discuss the origin of the susceptibility anisotropy, ∆χ, that drives alignment, and calculate its magnitude using coarse-grained molecular dynamics to sample conformations of surface-tethered chains, finding ∆χ ≈ 2 × 10 −8 . From field-dependent scattering data we estimate grains of ≈ 1.2 µm are present during alignment. These results demonstrate that intrinsic anisotropy is sufficient to support strong field-induced mesophase alignment and suggest a versatile strategy for field control of orientational order in block copolymers.