We describe an atom trapping mechanism based upon differential optical pumping between metastable hyperfine states by partially-displaced laser beams in the absence of a magnetic field. With realistic laser powers, trap spring constants should match or exceed those typical of magneto-optical traps, and highly flexible tailored trap shapes should be achievable. In a proof-of-principle experiment, we have combined a 1D implementation with magneto-optical trapping in the orthogonal directions, capturing ∼ 10 4 85 Rb atoms.