Heavy ion collisions at the LHC facility generate a Quark-Gluon Plasma (QGP) which, for central collisions, has a higher energy density and temperature than the plasma generated in central collisions at the RHIC. But sufficiently peripheral LHC collisions give rise to plasmas which have the same energy density and temperature as the "central" RHIC plasmas. One might assume that the two versions of the QGP would have very similar properties (for example, with regard to jet quenching), but recent investigations have suggested that they do not: the plasma "knows" that the overall collision energy is different in the two cases. We argue, using a gauge-gravity analysis, that the strong magnetic fields arising in one case (peripheral collisions), but not the other, may be relevant here. If the residual magnetic field in peripheral LHC plasmas is of the order of at least eB ≈ 5 m 2 π , then the model predicts modifications of the relevant quenching parameter which approach those recently reported.