This paper establishes a new concept for contractive mappings in Banach spaces, called the (a, b, θ )enriched contractive mapping. Based upon this new contractive mapping, we obtain three classes of new enriched contractive mappings: (a, b, k)-enriched Kannan mappings, (a, b, p, q)-enriched Ćirić-Reich-Rus mappings, and (a, b, l)-enriched Chatterjea mappings, which extend the corresponding concepts in the literature. We also obtain some new fixed point theorems and Maia type fixed point theorems for these contractive mappings.