Main Developments and Trends

Poynter, Ray

doi:10.1002/9781119208044.ch20

Cited by 1 publication

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“…Еще одна особенность онлайн фокус-групп -затруднительная невербальная коммуникация [Poynter, 2010;Lobe, Morgan, Hoffman, 2022;Рождественская, 2016]. В ходе фокусированного группового интервью значение имеет не только вербальная информация, но также кинетика, мимика, жесты, вздохи, смех, то есть весь спектр невербальных реакций.…”

Section: невербальная коммуникацияunclassified

“…Обращаясь к зарубежному опыту, мы видим, что с конца 1990-х годов появляются методические статьи о фокус-группах, проводимых в интернете O'Connor, 2003;Poynter, 2010;Abrams, Wang, Song, Galindo-Gonzalez, 2014;Abrams, Gaiser, 2017;Archibald, Ambagtsheer, Casey, Lawless, 2019]. Обстоятельная статья написана Б. Лоубом, Д. Морганом и Л. Хоффманом в 2022 году, в ней проанализированы не только фокус-группы, но и одиночные и парные (диадные) интервью в офлайн-и онлайн-форматах [Lobe, Morgan, Hoffman, 2022].…”

Section: Introductionunclassified

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Online Focus-Groups: Methodical Reflection

Zheliznyk

2023

Inter

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The digitalization process transforms ways of social reality research. Since the late nineties of the last century online methods have become popular, classical research methods have been digitized, the natively digital methods have emerged, for example, asynchronous online focus groups. The pandemic has led to a rapid increase of popularity of online-methods in Russia, in particular online focus groups have become in demand by the market. Despite the removal of COVID restrictions, online focus groups have remained popular. In this article we consider the changed social reality, analyze specifics in the organization and conduct of online focus groups on the example of Leningrad Region. We demonstrate the advantages and disadvantages of this method, comprehend the factors that may lead to sample bias in organizing online focus groups, present our results in the field of organization and conduct of focus groups on the Internet. The presented arguments provide a more complex framework for researchers, and especially early career researchers, to make a reasoned and balanced decision when selecting between face-to-face and digital modes.

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Section: невербальная коммуникацияunclassified

Section: Introductionunclassified

Online Focus-Groups: Methodical Reflection

Zheliznyk

2023

Inter

View full text Add to dashboard Cite

show abstract

Main Developments and Trends

Cited by 1 publication

References 0 publications

Online Focus-Groups: Methodical Reflection

Online Focus-Groups: Methodical Reflection

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