Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability

Abstract

environmental sustainability, green product innovation, life cycle analysis, manufacturing firms, Italy, Canada, multiple case studies,

An Exploratory Study on Sustainable ICT Capability in the Travel and Tourism Industry: The Case of a Global Distribution System Provider

“…Mithas et al (2010) suggested that sustainable ICT has the potential to impact firm profitability by impacting revenue growth, cost reduction, risk reduction and winning the environmentally-conscious segments of the market. Firms with higher sustainable ICT spending can differentiate their products from that of competitors based on their environmentally-friendly branding (Dangelico andPujari, 2010, Shrivastava, 1995). Lyon and Shimshack (2015) recently analyzed the impact of an environmental rankings scheme for a sample of large companies in US.…”

Integrando sustentabilidade ambiental e gestão de portfólio de projetos: estudo de caso em uma empresa de energia

“…Porter & Van der Linde (1995) emphasized that the adoption of environmental sustainability practices can represent opportunities to improve the innovation capacity and competitiveness of companies (avoiding the waste of water and energy, for example). Dangelico & Pujari (2010) and Dangelico et al (2013) highlight the fact that in the area of business and operations management, environmental sustainability has become one of the main themes in the areas of strategy, marketing, and innovation. This is because more environmentally sustainable companies tend to reap benefits, such as an increased market share, improved reputation, improved innovative capacity, better compliance with legislation, and increased exports, among others (Dangelico, 2015).…”

“…Environmental sustainability is considered one of the most relevant contemporary challenges faced by firms (Dangelico & Pujari, 2010). The pressure from stakeholders, including governments (Dalhammar, 2016) and various actors in consumer markets (Ji et al, 2015), to adopt sustainable practices has been increasing.…”

Environmental technological innovation and market demand: is market orientation a missing link?

“…Base on Dangelico & Pujari (2010), consumers are still lack of awareness on benefits of the environmental product. They are also highly concerned on competitive price, product quality, esthetic and credibility of environmental claims [45].…”

“…Base on Dangelico & Pujari (2010), consumers are still lack of awareness on benefits of the environmental product. They are also highly concerned on competitive price, product quality, esthetic and credibility of environmental claims [45]. The market orientation factor can assist in terms of gathering information data from market and also implementing culture of information distribution, interfunctional team, and fast response at managerial level.…”