Maintaining the Boundaries: The Interpretative Repertoires Journalists Use to Differentiate Themselves from the Public Relations Industry

Abstract

RESUMO-Os jornalistas recorrem a diversos repertórios interpretativos para descrever a sua relação com a indústria das RP. Estes incluem discursos institucionais tanto do seu campo como dos seus congéneres das RP. Os jornalistas usam ainda o código deontológico da sua profissão à medida da sua conveniência. Por fim, exploram um repertório a que aqui chamamos de discurso "realista". Os jornalistas podem mobilizar numa única frase os vários repertórios interpretativos, o que ilustra as complexidades no âmago da sua relação com a indústria das RP. A utilização destes repertórios interpretativos permite aos jornalistas manter fronteiras com os profissionais de RP enquanto trabalham em equipa com os mesmos. Estas conclusões resultam de entrevistas realizadas com vinte jornalistas que cobrem a actualidade em Montréal. Palavras-chave: Jornalismo. Relações públicas. Repertórios interpretativos. Profissionalismo jornalístico. MANTENDO AS FRONTEIRAS: Os repertórios interpretativos utilizados pelos jornalistas para se diferenciarem da indústria das relações públicas ABSTRACT-Journalists make use of a number of interpretative repertoires to describe their relationship to the PR industry. Among these : they tap into the institutional discourses of both their own field and that of their PR counterparts ; they dip in and out of the deontological code of the journalistic profession ; they exploit a repertoire that we refer to here as «realist» discourse. That journalists can touch upon a range of repertoires within a single sentence points to the complexities that lie at the heart of this relationship. It also speaks to the way that journalists manage to distinguish themselves from PR professionals while at the same time, collaborating with them. These are among the findings to emerge from interviews conducted with twenty journalists working the daily beat in Montreal.

Innovation and Entrepreneurship: Journalism Students’ Interpretive Repertoires for a Changing Occupation

“…An examination of public relations practitioners seeking to book political clients onto TV news shows in the Netherlands found that they drew on interpretive repertoires related to play, positioning their interactions with journalists as a strategic balance between struggle and cooperation (Schohaus, Broersma, and Wijfjes 2017). Conversely, Francoeur (2016) found that Canadian journalists tap into multiple interpretive repertoires in articulating the ways in which they believe themselves to be different from public relations practitioners. Looking at the interpretive resources on which New Zealand journalists draw in writing about Maori people and issues, Matheson (2007, 93) identified a limited range, "repertoires of prejudice" difficult to overcome.…”