Major Events Programming in a City: Comparing Three Approaches to Portfolio Design

Antchak, Vladimir; Pernecky, Tomas

doi:10.3727/152599517x15053272359013

Cited by 26 publications

(22 citation statements)

References 19 publications

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“…The lack of empirical evidence constrains the development of distinctive event-based theory to substantiate the value of portfolios and find the best means for enabling optimal portfolio design, planning and delivery. Most importantly, it is evident that the investment of cities in events does not follow a common portfolio strategy, but instead, pursues different trajectories in developing their own event programs (Antchak & Pernecky, 2017;Richards, 2017b) based on the existing whole population of events, as well as particular community needs and characteristics.…”

Section: Developmentsmentioning

confidence: 99%

Issues, patterns and strategies in the development of event portfolios: configuring models, design and policy

Ziakas

2018

Journal of Policy Research in Tourism, Leisure and Events

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Whilst the use of event portfolios as a multipurpose policy tool is increasing worldwide, academic attention on this phenomenon remains sparse. In response, the purpose of this review paper is to identify the major issues in the use of portfolios by host communities and destinations aspiring to become eventful and delineate the emergent development patterns and strategies. The paper postulates the core dynamics that can enable capacitybuilding in event portfolio development and suggests a network framework for setting up a holistic portfolio policy with systemic management properties. This framework provides a theoretical scaffolding to contextualize the first formalized city portfolio strategies. Based on this discussion, four major issues are identified: portfolio configurations, leveraging, sustainability, and community capacity-building. Policy implications are drawn that theorize the surfacing portfolio development models, design logics and strategic approaches. The effects on social structures are considered in terms of how they determine the longevity, legitimation, and institutional embeddedness of event portfolios. The paper proffers that event portfolios represent a multi-dimensional phenomenon and highly versatile policy tool with manifold configurations. Their sustainable growth requires a shift in event-tourism thinking from the hitherto focus on single major events to managing multiple events for achieving multiple purposes.

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Section: Developmentsmentioning

confidence: 99%

Issues, patterns and strategies in the development of event portfolios: configuring models, design and policy

Ziakas

2018

Journal of Policy Research in Tourism, Leisure and Events

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“…This implies a shift away from purely developing the externalities related to events towards a more integrated approach towards events as part of wider policy frameworks (Ziakis, 2013). However, the ability of cities to develop holistic or integrated events policies differs widely (Antchak, 2016), and so a range of different approaches to the relationship between cities and their event portfolios or programmes has emerged.…”

Section: Introductionmentioning

confidence: 99%

From place branding to placemaking: the role of events

Richards

2017

IJEFM

111

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Purpose The purpose of this paper is to examine developments in the use of events by places from a predominantly place branding role based on image and economic impacts towards a broader placemaking approach aimed at holistic improvements in place quality. Design/methodology/approach The research is based on a single case study approach, with the Dutch city of ‘s-Hertogenbosch (Den Bosch) as the focus. Data sources include resident surveys, depth interviews and analysis of policy documents. Findings The Den Bosch case illustrates the emergence of a more holistic approach to the use of events as a placemaking tool. The city shifted from an ad hoc events policy to the development of a multi-annual programme designed to produce economic, image, social cultural and network effects. This approach seems to have been successful in stimulating visitation, increasing visitor spend and raising the international profile of the city. At the same time, the city has developed many activities designed to mobilise local stakeholder groups and increase social cohesion, which provide essential support for the necessary investment. Research limitations/implications There are indications that sustaining such a programme over the longer term is difficult in the face of political and economic change. Adoption of a holistic approach also requires the mobilisation of a wide range of stakeholders. Practical implications Critical success factors for placemaking are identified. Social implications The Den Bosch programme helped to increase social cohesion in the city by involving residents and local cultural groups in different projects. However, this required a differentiated approach based on the needs of each group. Originality/value This study presents a placemaking model that can help to identify the different elements required in a successful placemaking programme. This is developed from a practice approach, which has the value of paying attention to how event programmes can be initiated and sustained by a group of actors.

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“…Overall, the literature brings to light different planning and compositional approaches taken by cities to develop event portfolios ( Antchak & Pernecky, 2017 ; Getz, 2017 ; Richards, 2017a ). In the case of Auckland, Antchak (2017) indicates an economic outcomes-driven approach focusing on a portfolio of major events and an intensive bidding campaign.…”

Section: Other Theories and Themes Of Relevance In The Tourism Literamentioning

confidence: 99%

“… Journal of Policy Research in Tourism, Leisure and Events Empirical Journal Article Indicates an economic outcomes-driven portfolio approach characterized by an intensive bidding campaign and emphasis on attracting major events. Antchak, V., & Pernecky, T. (2017) . Major events programming in a city: Comparing three approaches to portfolio design.…”

Section: Synopsis and Conclusionmentioning

confidence: 99%

Event portfolio management: An emerging transdisciplinary field of theory and praxis

Ziakas¹,

Getz

2021

Tourism Management

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The phenomenon of event portfolio has gradually received acceptance and recognition as host destinations are steadily moving towards assembling multiple events across the calendar to serve multiple policy purposes. This paper reviews all the pertinent literature providing a common ground for studying event portfolios and their management exigencies. It traces the origins of the event portfolio concept and outlines its evolution to date. It thus, maps out event portfolio management as a complex emergent field, establishing its ontological base through convergence of underlying disciplines, theories and concepts. We argue that the integrative nature of event portfolio provides a malleable ground, one across and beyond its parent disciplines that shape it as a transdisciplinary field. This theoretical underpinning is indispensable for the effective treatment and sustainable development of the field.

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Major Events Programming in a City: Comparing Three Approaches to Portfolio Design

Cited by 26 publications

References 19 publications

Issues, patterns and strategies in the development of event portfolios: configuring models, design and policy

Issues, patterns and strategies in the development of event portfolios: configuring models, design and policy

From place branding to placemaking: the role of events

Event portfolio management: An emerging transdisciplinary field of theory and praxis

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