Major Field Achievement Test In Business - Guidelines For Improved Outcome Scores - Part I

McLaughlin, J. Patrick; White, Jason T.

doi:10.19030/ctms.v3i2.5276

Cited by 2 publications

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“…Score and nine Assessment Indicators associated with each of the previously described topical areas. While comparisons to scores from previously administered exams may be of interest, prior research has consistently shown that the primary way institutions interpret their performance is through a comparison of their institutional Mean Total Score to national averages (Bush, Duncan, Sexton, & West, 2008;McLaughlin & White, 2007;Wilson, 2008;Word & Rook, 2012). ETS enables these comparisons by providing data tables that supply scaled scores and percentiles for institutional means drawn directly from all administrations of the MFT-B during a focal period (2013b).…”

Section: Following Administration Of the Mft-b Ets Generates A Localmentioning

confidence: 99%

As Compared to What? Characteristics of the AACSB Institutions That Utilize the Major Field Test in Business

Bielińska-Kwapisz

Brown

2014

Journal of Education for Business

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Publishers of the Major Field Test-Business (MFT-B), an assessment of learning instrument, provide a list of institutions utilizing the instrument and a table which allows comparison of local MFT-B mean scores to those of other institutions. The absence of information regarding the comparison group's characteristics limits the validity of that comparison. This study provides a comparison of the institutions accredited by the Association to Advance Collegiate Schools of Business and utilizing the MFT-B to those accredited institutions which do not, along with an estimation of the probability that a school will use the MFT-B for assessment purposes.

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Section: Following Administration Of the Mft-b Ets Generates A Localmentioning

confidence: 99%

As Compared to What? Characteristics of the AACSB Institutions That Utilize the Major Field Test in Business

Bielińska-Kwapisz

Brown

2014

Journal of Education for Business

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The role of source attractiveness and source credibility in advertising field hockey: a minority sport

Gazley,

Coombes

2024

IJSMS

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PurposeThe purpose of this research is to examine the extent to which source attractiveness and source credibility (or skill in a sporting context) provide an effective marketing strategy for Field Hockey in New Zealand, a minority sport Minority sports struggle to generate capital and have minimal sponsorship backing due to small participation and viewership rates compared to “major sports”. By understanding how source attractiveness and source credibility work in the context of a minority sport such as hockey, more effective advertising towards target audiences can be achieved. We also consider differences between advertising to players and no-players of the sport. This is the first research to consider these issues.Design/methodology/approachFour advertisements were created in an experimental design that manipulated the two variables: source credibility and source attractiveness, in an advertisement promoting Hockey. A survey was conducted, using an online questionnaire.FindingsResults show that a mixture physical attractiveness and skill (credibility) increase attitudes towards the advertisement. This results in positive intentions to both watch and play hockey. When the respondents were segmented into hockey players and non-hockey players, only skill is effective for the Hockey Player segment, whereas both skill and attractiveness are effective for non-players.Research limitations/implicationsFuture research should include comparing hockey to further minority sports codes. Additionally, understanding if male models created the same effects would be particularly interesting for further research.Practical implicationsManagement should focus on skill, with physical attractiveness being considered, but not as the most important attribute. If targeting hockey players, skill needs to be especially visible. Even though these elements could be argued to be within the “proverbial eye of the beholder”, the results have shown that in terms of sports advertising, it is possible to portray these two attributes in a generalised way.Originality/valueThis research to focuses on source credibility and attractiveness in a minority sporting context, in particular field hockey, whereas the majority of research considers major sporting codes. In addition, involvement with the sport is also considered.

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Major Field Achievement Test In Business - Guidelines For Improved Outcome Scores - Part I

Cited by 2 publications

References 0 publications

As Compared to What? Characteristics of the AACSB Institutions That Utilize the Major Field Test in Business

As Compared to What? Characteristics of the AACSB Institutions That Utilize the Major Field Test in Business

The role of source attractiveness and source credibility in advertising field hockey: a minority sport

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