This exploratory study examines the guiding considerations that not-for-profit volunteer tourism sending organisations utilise in designing and implementing volunteer tourism programs. These considerations encompass overarching factors that affect the strategic and operational direction sending organisations take, influencing their choice of activities and providing the framework for their programs.The study explores the vision and mission statements of not-for-profit sending organisations along with their program principles to extrapolate guiding considerations that underpin the implementation of volunteer tourism programs. Eleven guiding considerations were determined, with the five most frequently occurring listed in rank order as: Interaction, Needs of Host Community, Participant-Focused Benefits, Host Community-Focused Participation and Quality of Life.With three guiding considerations focused heavily on the impact on, and needs and involvement of the host community, it is a promising indication that not-for-profit sending organisations place strong emphasis on a host community-led strategy that keeps their programs relevant to key beneficiaries. However, the needs of the participants are not neglected, with participant-focused benefits, such as the learning and adventure components of trips, being a prominent guiding consideration to emerge from the analysis. Lastly, bringing mutual benefits and positive interaction between host communities and volunteer tourists is also a key focus of sending organisations in organising their programs. This research contributes to the limited literature on volunteer tourism sending organisations and offers an initial insight into the motivations and criteria that mould programs from the perspective of these organisations.Keywords: Host Community, Sending Organisations, Volunteer Tourism, Volunteer Tourism Programs 1
INTRODUCTIONAs a global market, volunteer tourism is estimated to generate 1.6 million tourists, contributing between US$1.76 billion and US$2.63 billion (Tourism Research and Marketing Group, 2008) to the global economy. Volunteer tourism may be the perfect tool to combine the modern traveller's leisure needs with the impetus to help others through volunteering.In response to growing demand for volunteer tourism, a substantial body of research has been conducted to gather the perspectives of volunteer tourists and host communities. Much of this research has centred on factors such as volunteer motivations (Brown, 2005;Campbell & Smith, 2006;Lyons & Wearing, 2008b;Söderman & Snead, 2008), impacts of volunteer tourism trips on the participants (Matthews, 2008;Stoddart & Rogerson, 2004), the discovery of the 'self' through volunteer tourism programs (Wearing & Wearing, 2001;Wearing, 2002) and the impacts of these programs on host communities (Andereck, Valentine, Knopf & Vogt, 2005;Guttentag, 2009;McIntosh & Zahra, 2007).A corresponding level of investigation from the sending organisation perspective is currently lacking. Sending organisations play a vit...