To create alternative complex patterns, a novel design method is introduced in this study based on the error back propagation (BP) neural network user cognitive surrogate model of an interactive genetic algorithm with individual fuzzy interval fitness (IGA-BPFIF). First, the quantitative rules of aesthetic evaluation and the user’s hesitation are used to construct the Gaussian blur tool to form the individual’s fuzzy interval fitness. Then, the user’s cognitive surrogate model based on the BP neural network is constructed, and a new fitness estimation strategy is presented. By measuring the mean squared error, the surrogate model is well managed during the evolution of the population. According to the users’ demands and preferences, the features are extracted for the interactive evolutionary computation. The experiments show that IGA-BPFIF can effectively design innovative patterns matching users’ preferences and can contribute to the heritage of traditional national patterns.