Two competing approaches to travel demand modeling exist today. The more traditional "4-step" travel demand models rely on aggregate demographic data at a traffic analysis zone (TAZ) level. Activity-based microsimulation methods employ more robust behavioral theory while focusing on individuals and households. While the vast majority of U.S. metropolitan planning organizations (MPOs) continue to rely on traditional models, many modelers believe that activity-based approaches promise greater predictive capability, more accurate forecasts, and more realistic sensitivity to policy changes.Little work has examined in detail the benefits of activity-based models, relative to more traditional approaches. In order to better understand the tradeoffs between these two methodologies, this paper examines model results produced by both, in an Austin, Texas application. Three scenarios are examined here: a base scenario, a scenario with expanded capacity along two key freeways, and a centralized-employment scenario. Results of the analysis reveal several differences in model performance and accuracy, in terms of replicating 2 travel survey and traffic count data. Such distinctions largely emerge through differing model assumptions. In general, activity-based models are more sensitive to changes in model inputs, supporting the notion that aggregate models ignore important behavioral distinctions across the population. However, they involve more effort and care in data manipulation, model calibration and application in order to better mimic behavioral processes, at a finer resolution. Such efforts help ensure that synthetic populations match key criteria and that activity schedules match surveyed behaviors, while being realistic and consistent across household members.Keywords: Travel demand modeling, microsimulation of travel demand, activity-based models, tour-based models, model comparison
INTRODUCTIONTraditional travel demand models (TDMs) use a four-step process based on demographically (and spatially) aggregate data. While widely used for many years, this method has many drawbacks, including limited behavioral theory, disregard of intra-household constraints, and neglect of tour-based dependencies in mode, departure time, and destination choice. Continuity in activity participation and recognition of the various interdependencies in activity timing and other travel attributes allow greater realism in models of travel demand. Methods that allow for this continuity, such as activity-based modeling and microsimulation, are heralded as offering a considerable advantage over traditional methods. Moreover, activity-based modeling is better suited to current transportation planning interests, as emphasis has switched from long-term capital improvement projects to shorter-term congestion management strategies, such as alternative work schedules and congestion pricing (Bhat and Koppelman 1999). While substantial effort has been devoted to developing activity-based models and application of microsimulation methods, little ...