2019
DOI: 10.1086/704763
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Making Sense of Facebook’s Content Moderation: A Posthumanist Perspective on Communicative Competence and Internet Memes

Abstract: This article focuses on how Facebook users understand and adapt to or resist recently increasing intensity in Facebook content-curating practices in pages organized around geopolitical satire memes generally known as "Countryball comics." Participants attach a ludic, nonserious discursive and communal ethos to potentially offensive memes, by which they create a type of sociality that faces punitive actions from Facebook (content deletion and publishing suspensions). Following meta-level discussions about corre… Show more

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Cited by 8 publications
(4 citation statements)
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“…[97, p. 14] One example of such unwanted content that was not obvious was memes, which derives their meanings from multiple layers of contexts [52]. Therefore, in response to Facebook's image recognition tool, Procházka [85] questioned technology's ability to understand memes whose meanings were fluid and context-dependent, and argued for the necessity of human moderation of them.…”
Section: Human Vs Automatedmentioning
confidence: 99%
“…[97, p. 14] One example of such unwanted content that was not obvious was memes, which derives their meanings from multiple layers of contexts [52]. Therefore, in response to Facebook's image recognition tool, Procházka [85] questioned technology's ability to understand memes whose meanings were fluid and context-dependent, and argued for the necessity of human moderation of them.…”
Section: Human Vs Automatedmentioning
confidence: 99%
“…In different circumstances, however, shaping and influencing content moderation systems can be fun. Users have created memes about content moderation systems to protest questionable decisions [105], which can attract public attention and awareness [92]. So while this value was less commonly expressed in participants' designs, it may still offer important avenues for future approaches.…”
Section: Connecting Values To Designsmentioning
confidence: 99%
“…The place of south-east Europe in certain digitally mediated white nationalist and identitarian imaginations was illustrated horrifically in March 2019 when the perpetrator of the Christchurch shootings livestreamed himself singing a song in honour of Karadžić, recorded by a group of Serb soldiers during the Yugoslav wars, while driving to the first mosque where he planned to carry out his attack. This song, originally known as 'Od Bihaća do Petrovca sela' ('From Bihać to Petrovac village') or by the first line of its chorus 'Karadžiću, vodi Srbe svoje' ('Karadžić, lead your Serbs'), was one of hundreds of new newlycomposed folk songs written on the front line during the wars (a common musical practice on all sides of the conflict), and became an online meme after the recording appeared on YouTube and internet users started posting a still image from its grainy video on imageboard forums: in Anglophone digital culture it became known by the title 'Serbia Strong' and the racist and Islamophobic slogan of 'remove kebab' (Procházka 2019).…”
Section: The Post-yugoslav Region and Researching Racementioning
confidence: 99%