“…Institutional theory has 584 AAAJ 28,4 been applied to understand public sector accounting ( Jacobs, 2010;Modell, 2009Modell, , 2012, environmental accounting and corporate social responsibility (Ball and Craig, 2010;Campbell, 2007;Doh and Guay, 2006), non-governmental organizations (NGOs) (Guo and Acar, 2005;Powell et al, 2005;Rauch, 2010), art organizations (DiMaggio, 1991) and ethical investment (Bengtsson, 2008a, b;Leca and Naccache, 2006). Agency has been brought into institutional theory through the concept of institutional entrepreneurship (DiMaggio, 1988;Garud et al, 2007)[10].…”