“…Still, the list of results came out short. Some articles were found, however, pointing out that career, flexible hours, work-life balance, and relations (culture) are appreciated attributes for the employer value propositions (EVP) (see for example Shapiro, Ingols, O'Neill, & Blake-Beard, 2009;Bellou, 2010;Stahl et al, 2012;Normann, Bayat, & Indermun, 2013). Other articles discussed diversity and employer branding (i.e., Edwards & Kenal, 2011;Guerrier & Wilson, 2011;Cooke & Saini, 2012).…”