“…Several researchers have experimented with improving the efficiency of cookstoves and reported that it is possible to get the masses to accept it (Food and Agriculture Organization, 2010; Jeuland & Pattanayak, 2012; Pattanayak et al, 2019; Thakur et al, 2019). In India, improved cook stoves (ICS), which improve the efficiency of cooking, are an often-used idea to reduce firewood consumption, lower the smoke released from the kitchen and thereby help women improve their health and conserve native trees of the area (Pande et al, 2018). It has been a common perception that households below the poverty line would prefer using ICS if they are made available at low costs, to reduce indoor air pollution, but the progress in adopting ICS on large scale has been exceptionally slow (Bailis et al, 2009; Jeuland & Pattanayak, 2012).…”