Makna Simbolik Dibalik Kain Lurik Solo - Yogyakarta

Suprayitno, Suprayitno; Ariesta, Inda

doi:10.21512/humaniora.v5i2.3150

Cited by 2 publications

(2 citation statements)

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“…Meanwhile, the gradation motif, which is the distribution of the colors of the warp threads and the distribution of the width or number of threads in each color, may not be identical. The color is gradated according to the designer's preferences, despite in general, this gradation motif is a composition of the same or matching colors (Suprayitno and Ariesta, 2014).…”

Section: Introductionmentioning

confidence: 99%

Development of Lurik Weaving Motive Designs with Coloured Weft Threads in Indonesia

2024

ISVS

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Lurik woven cloth is a traditional Indonesian textile. Its very existence is the primary potential for the national clothing in Indonesia. The word 'lurik' is derived from the type of motif generated by weft and warp threads, producing classic vertical or horizontal stripes. The growing lurik industry today produces an extensive variety of threads for specific uses, including polyester threads for fabrics and knitted products and nylon threads for the manufacture of accessories.The objective of the experiment reported here is to develop a pattern design for the traditional lurik woven fabrics using an innovative strategy of graded color warp threads and various color weft threads to reach a wider target audience. The weft used in weaving is made of synthetic threads. Its weaving originality arises from the composition of bright and contrasting colors to create an active visual impact full of energy and passion.The lurik woven motifs produced through this experiment have been chosen as a clothing product and has received positive feedback from the consumers. In fact, fashion designers are among those who use lurik woven fabric with colorful weft threads as the main material for their designs. This paper shows that the international market demand is expanding and is steadily improving for the products of lurik weaving.

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Section: Introductionmentioning

confidence: 99%

Development of Lurik Weaving Motive Designs with Coloured Weft Threads in Indonesia

2024

ISVS

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“…The uniqueness of the fabric style, model, and motif of lurik weaving fabric is also interesting and very good to be developed into a regional icon to access the improvement of community welfare. Lurik woven fabric comes from the ancient Javanese language, namely 'lorek' which means lajur or striped lines which also means patterns (Suprayitno & Ariesta, 2014), (Diah, 2020), (Lucia, 2018).…”

Section: Introductionmentioning

confidence: 99%

Marketing Strategy to Improve the Competitiveness of Lurik Woven Fabric MSMEs Centers in Klaten, Central Java

M.Si

Djunaidi

2023

JITI

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Lurik" woven fabric is a product of the creative industry of micro, small and medium enterprises (MSMEs) in the weaving field. Lurik woven fabric is developed in six industrial centers (Pedan, Cawas, Bayat, Juwiring, Karangdawa and Delanggu sub-districts). Lurik woven fabric is a weaving craft, hand-made through non-machine looms (ATBM). The research aims to raise the potential of lurik woven fabric products so that they can be of interest to consumers so as to increase sales volume. The marketing strategy is carried out by implementing the 7P marketing mix (product, price, promotion, place, people, physical evidence, process) to increase sales volume. The data collection methods are through exploratory and survey methods, with a sample of respondents of lurik woven fabric buyers and a sample of entrepreneurs as informants, as well as the role of the Focus Group Discuccion Forum in designing marketing mix questionnaire questions and sales volume attributes. The method of data analysis through respondent preferences to determine the variable attributes of lurik fabric that respondents are interested in and path analysis of the marketing mix path to sales volume. Based on the results, it is concluded that lurik fabric products in Klaten Indonesia are of sufficient in quality, the price is relatively affordable/cheap, the promotion has not been maximized, the product is not widely known, the business actors are quite persistent and enthusiastic, the supporting physical means of sales are quite good.

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Makna Simbolik Dibalik Kain Lurik Solo - Yogyakarta

Abstract: ABSTRACT

Cited by 2 publications

References 1 publication

Development of Lurik Weaving Motive Designs with Coloured Weft Threads in Indonesia

Development of Lurik Weaving Motive Designs with Coloured Weft Threads in Indonesia

Marketing Strategy to Improve the Competitiveness of Lurik Woven Fabric MSMEs Centers in Klaten, Central Java

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