Maksimalisasi Potensi Geowisata dalam Meningkatkan Kunjungan Wisatawan

This study aims to Analysis of Brand Equity on Buying Decision of Sacheted Adem Sari On PT. Enesis Indonesia in Palembang by measuring indicators that influence the Brand Equity variable, Consumer Decision. The population in this study are consumers who have consumed Adem Sari refresher at least 1 time based on their own decision with an age range of 19 to 50 years, so that 96 respondents were obtained to become the sample of this study. The primary data collection method is in the form of a questionnaire using a Likert scale. Data analysis methods used are validity test, reliability test, t test, f test, coefficient of determination, correlation between dimensions and multiple linear regression analysis. Based on the results of data analysis, it shows that the brand equity variable partially and simultaneously has a positive and significant influence on the purchasing decision of Adem Sari Sachet Products.

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“…It was in line with the study of Wiastuti, R.D., & Kimberlee, S. (2018). Brand equity consists of four dimensions, i.e.…”

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confidence: 71%

Analysis of Brand Equity on Buying Decision of Sacheted Adem Sari on Pt. Enesis Indonesia in Palembang

Zarwin

Hartono

2020

DIJDBM

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“…Hapsari and Mutawali (2019) offer increasing community participation in rural tourism development programs by allowing the community to present the programs needed at the planning stage. Adikampana et al (2018) show that the active participation of the community in the development of village tourism facilitates the process of developing superior tourism products to attract tourist visits (Riswanto & Andriani, 2018). Several previous studies have described the context of tourism development at the local level.…”

Section: Community Based Rural Tourism Development Of Kauman Kidul Sa...mentioning

confidence: 97%

Social Capital and Community-Based Rural Tourism Development in Kauman Kidul, Salatiga, Central Java

Fauly

Wiloso²

2021

jssp

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This article aims to describe the role of social capital in the development of community-based tourism villages in Kauman Kidul, Salatiga City, Central Java Province, Indonesia. The research method used is qualitative with a case study approach. Data collection techniques used are in-depth interviews, observation, and document studies. Data processing uses triangulation to obtain valid and credible information. The key informant involved in this study was the Chair of the Sitalang Tourism Awareness Group. The results of this study indicate the role of social capital (norms, trust, and networks) that binds the social relations of the "Sitalang" Tourism Awareness Group to build the Kauman Kidul tourist village in Salatiga City Central Java Province, Indonesia.

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“…Geotourism is a type of tourism that focuses on the geological, geomorphological and natural resource aspects of a place. One of the geotourism goals is to attract tourists with the unique attraction of Geosites (Escorihuela, 2017;Hermawan, 2017;Hermawan, 2018) in (Riswanto & Andriani, 2018). In its development, geotourism can also have a positive impact on the economy, social, culture and infrastructure of an area (Dowling, 2011) in (Adhitia & Pamungkas, 2019).…”

Section: Literature Review 1 Definition Of Geotourismmentioning

confidence: 99%

Tsunami Geotourism Potential in Aceh and Regional Government Efforts and Constraints in its Development

Achmad,

Harah

2024

IJATSS

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The 2004 earthquake and tsunami left geological heritage sites and tsunami impact sites as disaster mitigation education through tsunami geotourism. The aim of the research is to identify the potential for developing tsunami geotourism in Aceh and analyze the efforts and constraints of the Regional Government through technical institutions in charge of developing tsunami geotourism in Aceh. The research used a descriptive qualitative method by interviewing sources from the Aceh Energy and Mineral Resources Service, Aceh Disaster Management Agency, Aceh Tourism Office, UPT. Aceh Tsunami Museum and UPT. Syiah Kuala University Disaster Mitigation, as well as observing several geological heritage sites and tsunami impact sites in Aceh based on the results of interviews and literature studies. The research results show that Aceh has the potential to develop tsunami geotourism with many tsunami heritage objects including Ek Leuntie Cave, Zero Tsunami Hill Lhoknga, Tsunami Museum, PLTD Floating Ship, Ship on the roof of the house, Aceh Monument Thanks the world, Gurah Mosque Dome, Baiturrahim Mosque, Rahmatullah Mosque, high tsunami monument and mass grave. In conclusion, Aceh has the potential to develop tsunami Geotourism and the Aceh Government has managed tsunami sites for tourism and proposed several geological heritage sites in Aceh to be designated as Geosites, but is hampered by, among other things, the Aceh Government's minimal budget, lack of coordination between technical institutions and difficulties in land acquisition

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Maksimalisasi Potensi Geowisata dalam Meningkatkan Kunjungan Wisatawan

Cited by 6 publications

References 7 publications

Analysis of Brand Equity on Buying Decision of Sacheted Adem Sari on Pt. Enesis Indonesia in Palembang

Analysis of Brand Equity on Buying Decision of Sacheted Adem Sari on Pt. Enesis Indonesia in Palembang

Social Capital and Community-Based Rural Tourism Development in Kauman Kidul, Salatiga, Central Java

Tsunami Geotourism Potential in Aceh and Regional Government Efforts and Constraints in its Development

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