“…Fragmented housing policies Rehda (2018), Baqutaya et al (2016), Samad et al (2017), Balchin (2013), Tucker (1991), Aribigbola (2008), Akinmoladun and Oluwoye (2007), Hui ( 2004) Strict rule on loan application of the National Bank Égert and Mihaljek (2007), Borowiecki (2009), Pillaiyan (2015), Rehda (2018), Liew and Haron (2013), Othman (1999), Kamal et al (2016) Long approval period of planning permission Shatar et al (2017), Hilber (2015, Khazanah (2016), Rehda (2018), Hui (2004), Hilber (2015), Wallbaum et al (2012), Othman (1999) High competing interests on profits in the housing market Shatar et al (2017), Khazanah (2016 Incentives not attractive to adopt 10:90 Build Then Sell (BTS) model Phang and Tan (2016).…”