JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.. Here we test the importance of contest dynamics in male choice using a framework in which females are considered analogous to foraging patches that are subject to competition. We track the mate choices and interactions of 640 spiders (Nephila plumipes) before and after manipulation of competition within enclosures, modeling the expected fitness payoffs of each male's actual choices and comparing these with all alternative choices. Many males choose new mates once social conditions change and achieve higher fitness than predicted under random movement. Males do not simply move to larger females but choose favorable competitive environments that balance competition and female fecundity, thereby increasing their fitness payoffs. Further, we show for the first time that prior-residence effects, which are known to influence male contests, also have a strong influence in male reproductive contests and can shape male mate choice. These results highlight the importance of situating male choice studies in the relevant social context, as intrasexual interactions can have profound effects on the realization and payoffs of male mate-choice strategies.