Mall atmospherics: the interaction effects of the mall environment on shopping behavior

Michon, Richard; Chébat, Jean-Charles; Turley, L. W.

doi:10.1016/j.jbusres.2003.07.004

Cited by 291 publications

(239 citation statements)

References 46 publications

Supporting

Mentioning

218

Contrasting

Unclassified

Order By: Relevance

“…The results confirm the crucial importance of the retail tenant mix and the atmosphere for retail agglomeration formats of any kind (e.g., Hart, 2009;Michon et al, 2005;Ruiz et al, 2004;Leo & Philippe, 2002;McGoldrick & Pieros, 1998;Hackett & Foxall, 1994). This can be further supported since the value of merchandising being a core responsibility of retailers is of direct and indirect importance for the attractiveness of the place (Baker et al, 2002).…”

Section: The Crucial Role Of Retailing For Urban Place Attractivenesssupporting

confidence: 77%

“…The crucial importance of atmospheric stimuli for an urban place results into the following hypothesis (Michon et al, 2005;Ruiz et al, 2004;Hoffman & Turley, 2002;McGoldrick & Pieros, 1998;Donovan et al, 1994):…”

Section: Atmosphere Of Urban Retail Agglomerationsmentioning

confidence: 99%

“…Severin et al, 2001;Bearden, 1977 Finally, some attributes of urban retail agglomerations can be seen as atmospheric cues and thus contributing to the overall atmosphere . All attributes operationalising the retail and non retail offer and the (infra-) structure of urban retail agglomerations can be seen as or sending out visual, tactile, auditory but also olfactory stimuli (Michon et al, 2005;McGoldrick & Pieros, 1998;Donovan et. al., 1994).…”

Section: Interrelated Attributes Of Urban Retail Agglomerationsmentioning

confidence: 99%

See 2 more Smart Citations

Urban place marketing and retail agglomeration customers

Teller

Elms

2012

Journal of Marketing Management

View full text Add to dashboard Cite

Through identifying the attributes of a place that have an influence on the patronage behaviour of urban retail customers, this paper presents a conceptual model that proposes direct and indirect antecedents regarding the different retail-related dimensions associated with urban place attractiveness. An empirical study was conducted whereby the model was tested by surveying approximately five hundred actual consumers at the time they visited a particular town centre for the purposes of shopping. The results showed that the retail tenant mix, the merchandise value and the atmosphere had a direct impact and the product range and the sales personnel an indirect impact upon the evaluation of attractiveness. Furthermore, a number of additional effects towards these antecedents were identified with respect to parking conditions, the non retail tenant mix, manoeuvrability and orientation. This revealed that retailing activities were a major driver of attractiveness for an urban place. The practical implication of these findings suggests that place marketing activities should be proactive in supporting and enabling retailers in fulfilling their roles.

show abstract

Section: The Crucial Role Of Retailing For Urban Place Attractivenesssupporting

confidence: 77%

Section: Atmosphere Of Urban Retail Agglomerationsmentioning

confidence: 99%

Section: Interrelated Attributes Of Urban Retail Agglomerationsmentioning

confidence: 99%

See 1 more Smart Citation

Urban place marketing and retail agglomeration customers

Teller

Elms

2012

Journal of Marketing Management

View full text Add to dashboard Cite

show abstract

“…The mall environment provides cues or stimuli that help consumers to relax and improve their moods (Bitner, 1992;Michon et al , 2005 ). This enables them to escape from their daily work pressures.…”

Section: Mall Attributesmentioning

confidence: 99%

Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers

Khare

2011

J Retail Leisure Property

View full text Add to dashboard Cite

is Faculty in IIM-Rohtak, India. She has a MBA degree in Marketing and DPhil in International Management from University of Allahabad. Her research interests span over consumer behavior, retailing, services marketing and supply chain management. She has authored quite a few research papers in international and national journals.ABSTRACT Mall development, which was restricted to the bigger cities in India, is now making inroads to the mini-metros and smaller cities of the country. Change from traditional retailing formats to an organized multi-assortment format is expected to transform Indian consumers ' shopping behaviour. This research article examines the infl uence of hedonic and utilitarian shopping values on consumers ' attitudes towards malls in the smaller cities of India. Emotional and rational shopping motives are supposed to govern the consumer ' s attitude towards malls. The research was conducted in fi ve minimetropolitan cities in Northern India ( n = 325). ANOVA and multiple regression tests were administered to analyze the data. The results show that the hedonic and utilitarian values of small city consumers infl uenced their attitude towards malls. Results also showed the infl uence of age in consumers ' attitudes towards mall attributes.

show abstract

“…Atmospheric stimuli including smell, music, decoration, or shopping mall layout and temperature are either actively or passively used by retail and mall managers (Michon et al, 2005). These stimuli have an effect on consumers' perception of the shopping center's attractiveness as well as their shopping behavior and provide enrichment and consequently an extension of the retention period of consumers.…”

Section: Atmospherementioning

confidence: 99%

Investigation of the Effects of Stores’ Tenant Mix and Internal and External Environmental Conditions on Customer Satisfaction from Shopping Centers in Iran

Abghari¹,

Hanzaee²

2011

IJMS

View full text Add to dashboard Cite

The research aims to determine the attractiveness of factors of Iranian shopping malls from the shopper's point of view. Researchers used a conceptual framework that proposes significant impact between store tenant mix, internal and external conditions from shopping centers, and different dimensions of attractiveness. Then they test the hypotheses using a survey of 385 consumers of two shopping centers of Iran, to identify shopping mall attractiveness. A structural equation model using a correlation matrix with maximum likelihood was estimated by LISREL 8.8. The results indicate that from the attractiveness factors, retail tenant mix and atmosphere were the most influential factors in shopping centers and retail tenant mix was strongly affected by product range and to some extent by merchandise value. Thus, management teams of shopping malls can increase their mall attractiveness by identifying optimal retail tenant mix and protect their establishments with appropriate atmosphere.

show abstract

Mall atmospherics: the interaction effects of the mall environment on shopping behavior

Cited by 291 publications

References 46 publications

Urban place marketing and retail agglomeration customers

Urban place marketing and retail agglomeration customers

Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers

Investigation of the Effects of Stores’ Tenant Mix and Internal and External Environmental Conditions on Customer Satisfaction from Shopping Centers in Iran

Contact Info

Product

Resources

About