Mall image, shopping well-being and mall loyalty

Shafiee, Majid Mohammad; Es-Haghi, Sayyed Mohammad Sadiq

doi:10.1108/ijrdm-10-2016-0193

Cited by 41 publications

(23 citation statements)

References 124 publications

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“…Selected papers also highlighted that purchases (online or offline) led to consumer happiness (Bastos and Brucks 2017; Shafiee and Es-Haghi 2017; Sramova and Pavelka 2019). Handayani et al (2018) posited that in addition to purchasing, malls and shopping centers also represent enjoyment.…”

Section: Thematic Analysismentioning

confidence: 99%

“…Handayani et al (2018) posited that in addition to purchasing, malls and shopping centers also represent enjoyment. The literature depicts that consumers consider offline shopping as a source of fun and pleasure (shopping well-being; Shafiee and Es-Haghi 2017). Marshall (2019) concluded that young consumers enjoy shopping in convenience stores and that the ambience of a space appeals to the sense of well-being.…”

Section: Thematic Analysismentioning

confidence: 99%

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What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions

Dhiman¹,

Kumar²

2022

Journal of Interactive Marketing

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The recent rise of consumer happiness research in marketing literature is noticeable. This article presents a systematic review of consumer happiness research from 1991 to 2020. From an initial pool of 600 articles on consumer happiness from 158 marketing journals in the ABS and ABDC lists, 71 articles were selected. The procedure was as follows: (1) search of articles, (2) quality assessment, (3) extraction of data from articles, and (4) thematic synthesis. The review concluded that the term “consumer happiness” does not have a standardized definition in the existing literature. However, happiness has been studied in a variety of contexts, and consumer research is one of these contexts. Further, the review concluded that consumer happiness research is largely segregated across three themes: marketing beyond satisfaction, marketing for health and mind, and digital felicity. Seven areas of future research on consumer happiness are also proposed. The authors present academic and managerial contributions with scholarly implications for the literature in the areas of consumer well-being, the role of marketing/interactive marketing, and the positive side of marketing. The authors also suggest that marketers not only seek consumers’ need fulfillment and satisfaction from their product or service consumption but also try to elicit hedonic associations with their products or services.

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Section: Thematic Analysismentioning

confidence: 99%

Section: Thematic Analysismentioning

confidence: 99%

What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions

Dhiman¹,

Kumar²

2022

Journal of Interactive Marketing

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“…Mall loyalty relates to “shoppers’ intentions to repatronize a specific mall, make purchases and recommend the mall to others” (Chebat et al , 2009, p. 54) and is an outcome of various experiential aspects, including mall atmospherics (Chebat et al , 2014; Michon et al , 2015), shopping values (Djelassi et al , 2018; Rahman et al , 2016), presence of friends (Merrilees and Miller, 2019), engaging in pleasurable activities (Mohammad Shafiee and Es-Haghi, 2017) and excitement (Baker and Wakefield, 2012). Mall loyalty is a long-term behavioral intention toward the holistic complex of the mall (Vilnai-Yavetz et al , 2021) and as such serves in our study as an indicator of the impact of the absence of mall experiences and as a criterion to predict the resiliency of malls in the new marketplace.…”

Section: Theoretical Background and Core Conceptsmentioning

confidence: 99%

“…The concept of well-being refers to general life satisfaction and emotional intensity or, in other words, the happiness and satisfaction of people with their lives (Larsen et al , 1985). Shoppers’ well-being is affected by experiential mall characteristics such as retail offerings, functionality, convenience, safety, atmosphere, design, incorporation of greenery, mall image, leisure and services (El Hedhli et al , 2013; Maggioni et al , 2019; Rosenbaum et al , 2016; Mohammad Shafiee and Es-Haghi, 2017) as well as shopper characteristics such as decision styles, shopping values, self-congruity, self-identification and gender (El Hedhli et al , 2013; El Hedhli et al , 2016; Maggioni et al , 2019; Mohammad Shafiee and Es-Haghi; 2017). Well-being is an indicator at the individual level that reflects the short-term reaction of shoppers to the absence of mall experiences.…”

Section: Theoretical Background and Core Conceptsmentioning

confidence: 99%

“…Well-being is an indicator at the individual level that reflects the short-term reaction of shoppers to the absence of mall experiences. However, it can also reflect managerial care of shoppers and proper management of experiences in the long run as a means of gaining positive outcomes such as loyalty and word-of-mouth (El Hedhli et al , 2013; Mohammad Shafiee and Es-Haghi, 2017). The link between mall experiences per se and well-being has not been studied, but the sudden withdrawal of mall experiences due to lockdowns allows their role in well-being to be examined more closely.…”

Section: Theoretical Background and Core Conceptsmentioning

confidence: 99%

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“There is no place like my mall”: consumer reactions to the absence of mall experiences

Vilnai‐Yavetz

Gilboa

Mitchell

2022

JSM

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Purpose How can the situation of shoppers staying at home and being unable to experience malls prepare retailers for the new marketplace? The COVID-19 lockdown provides a unique opportunity to examine the value of mall experiences to shoppers. This study aims to suggest a new mall experiences loss (MEXLOSS) model for assessing the importance of mall experiences as the foundation of any future strategy for attracting shoppers back to the mall. Design/methodology/approach A total of 498 British shoppers completed an online survey during the May 2020 COVID-19 pandemic lockdown. Findings When the exchanges of resources manifested in mall experiences are absent, the perceived difficulty of substituting an experience increases shoppers’ longing for the experience, which in turn increases both willingness to pay and mall loyalty but decreases well-being. Using a conceptualization of four types of mall experiences, i.e. functional, seductive, recreational and social, the functional and recreational experiences are shown to be the most valuable. Practical implications In the new more careful service marketplace, shoppers’ preferences are increasingly oriented toward health, safety, sustainability, collaboration and digitalization. To improve their resilience and attractiveness, malls need to adjust their layout, retail mix, digitalization, activities and connectivity according to these trends and to the characteristics of each mall experience. Originality/value To the best of the authors’ knowledge, this study is the first to place a financial value on mall experiences and to use the absence of those experiences to assess their general and relative importance. The findings challenge previous assumptions about the superiority of online shopping and the decreasing attractiveness of malls.

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