“…Our paper adds to a long list of papers that have employed TV game shows for the study of decision making. Starting in the 1990s, researchers have used the behavior of contestants to investigate, for example, risky choice (Gertner, 1993;Metrick, 1995;Post et al, 2008), strategic reasoning (Bennett and Hickman, 1993;Berk, Hughson and Vandezande, 1996;Tenorio and Cason, 2002), discrimination (Levitt, 2004;Antonovics, Arcidiacono and Walsh, 2005;Belot, Bhaskar and van de Ven, 2012), cooperation (List, 2006;Oberholzer-Gee, Waldfogel and White, 2010;van den Assem, van Dolder and Thaler, 2012;Turmunkh, van den Assem and van Dolder, 2019), and bargaining (van Dolder et al,2 An exception is Datta Gupta, Poulsen and Villeval (2013), who use an experimental design that is close to our head-to-head game. In their data there is suggestive evidence that men compete more against women: out of the eight males who faced a female opponent, five chose to compete (62.5%), whereas out of the twelve males who faced a male opponent, only four chose to compete (33.3%).…”