Malls, modernity and consumption: Shopping malls as new projectors of modernity in Accra, Ghana

Abstract

Shopping malls in the global South have been expanding rapidly, especially in sub-Saharan Africa, since 2000. Among others, they are seen as part of the processes of globalization, modernization and modernity. Using a mixed-methods approach based on case study of malls in Accra, Ghana, this study argues that malls in the global South, particularly sub-Saharan Africa, project images of modernity on account that they are framed as multiple loci of collective consumption and, as well, tend to represent nodes of global convergence.

Buyer–seller interactions and customer satisfaction – the moderating role of COVID-19 protocols: a study of small apparel fashion enterprises in the regional shopping malls in Ghana

“…Shopping malls are collections of enterprises connecting exclusively to a pedestrianised street, which permits shoppers to walk through without the influence of vehicular traffic (Dębek, 2015). The practice is an emerging phenomenon in Ghana in terms of its development (Eduful and Eduful, 2022). A few examples within the various regions in Ghana include West Hill Mall, China Mall, Palace Mall, Main Accra Mall, Marina Mall and Achimota Mall, all in the Greater Accra Region.…”

“…The newest among the Malls is Takoradi Mall, which opened in December 2020 and represents the main Mall for the Western Region. Malls in Ghana primarily contain a range of enterprises between micro and large enterprises (Eduful and Eduful, 2022). West Hills Mall in Accra alone hosts more than 65 enterprises, excluding restaurants.…”

Enhancing Shoppers’ Experiences and Building Mall Loyalty: The Role of Octomodal Mental Imagery (OMI) and Management Dimension-Evidence from the Yangtze River Delta Region of China

“…In shopping malls, there is a common gathering place for all, whether low-income, middle-income, or upper-class. Shopping malls provide all people (both low-and middleincome) opportunities to spend money [86]. This idea is supported by [87] Bourdieu's (1984) book "Distinction."…”

Evolución de estrategias de atracción en centros comerciales tras la covid-19: el papel de los servicios centrados en presencia de tecnología frente a la intención de visita

“…En Colombia, existen más de 257 centros comerciales y alrededor de 32.000 locales, de acuerdo con cifras de la Asociación de Centros Comerciales de Colombia (2022), los cuales han sido el lugar de preferencia de compra por parte de los colombianos por más de tres décadas, lo que ha permitido la expansión de esta industria gracias al gran interés que despiertan en los consumidores las múltiples funciones que se pueden realizar en estos lugares, como compras, recreación, creación de redes, atención médica e incluso educación, lo cual hace la experiencia de visita enriquecedora (Eduful y Eduful, 2021;González Litman, 2021). Si bien la gran mayoría de los centros comerciales en Colombia son antiguos, actualmente se está trabajando por potenciar componentes diferentes al comercio tradicional, ya que el paso de la pandemia dentro del sector inmobiliario limitó drásticamente a los centros comerciales, los cuales tuvieron que vivir temporadas sin flujo y compra de consumidores, lo que obligó a muchos comercios a reinventarse en el camino (Lorenzo, 2022).…”