«Man-Machine» Interaction: The Determinants of the Untact Service’s Use

Jmour, Arij

doi:10.1007/978-3-030-64642-4_9

Cited by 1 publication

(1 citation statement)

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“…"Untact" refers to emerging human behavior that minimizes the physical interaction, which is a new word first coined by South Korean scholars through adding the prefix "un" (i.e.,"no") to the word "contact" (Lee et al, 2019;Kim and Sung, 2020). Similarly, "untact service" is a consumption service without physical interactions between staff and consumers via the use of digital technologies such as computers and mobile phones (Jmour, 2020;Lee and Lee, 2020). The "untact" buying behavior is generally launched by individuals who intend to consume services without physical interactions (Fitzsimmons et al, 2008).…”

Section: Introductionmentioning

confidence: 99%

The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation

Zhao

Wang

et al. 2022

Front. Psychol.

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Draw on the protection motivation theory, this study investigated the impacts of intolerance of uncertainty on “untact” buying behavior, and examined the sequential mediating role of the perceived risk of COVID-19 variants and protection motivation. A total of 1,564 (Mage = 20.75, SD = 1.92) young individuals participated in the survey. The serial mediation analysis results reveal that intolerance of uncertainty influences one’s “untact” buying behavior through “perceived risk of COVID-19 variants - protection motivation.” Both internal (intolerance of uncertainty, protection motivation) and external (risk of COVID-19) factors worked together to accelerate the transition of individuals’ consumption behavior during COVID-19 pandemic. Therefore, our findings generate important implications for public mental health and economic recovery in the post-COVID-19 era.

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