“…In the field of Management there are various published guidelines related to case studies and to action research (Bleijenbergh et al, 2021;Bonache, 1999;De Massis & Kotlar, 2014;Elg et al, 2020;Elsahn et al, 2020;Erro-Garcés & Alfaro-Tanco, 2020;Ketokivi & Choi, 2014;Marin-Garcia & Alfalla-Luque, 2021;Oliva, 2019;Raelin, 2020;Shani & Coghlan, 2021;Swanepoel, 2019;Voss et al, 2002). All of them, except (Marin-Garcia & Alfalla-Luque, 2021), focus on the epistemological aspects including foundations and methodology of how to conduct research.…”