Management Communication: History, Distinctiveness, and Core Content

Abstract

Management communication is the study of managers' stewardship of writing and speaking to get work done with and through people. This paper overviews the field of management communication, its history, distinctiveness from other professional communication fields, and its content. The diversity of management communication training across the Financial Times' top twenty MBA schools and of the theories influencing award-winning researchers' work prompted a search for fundamental constructs. These training and researcher data, coupled with a review of the field's most read journals and literature on the nature of managerial work, suggested a place to begin. Five core management communication activities are proposed: predicting audience response, selecting workplace language, seeing and shaping organizational genres, diagnosing communication effectiveness, and using discourse interaction.

Utilization of Social Media in Diffusion of Geotourism as a Form of Sustainable Tourism Development in Ciletuh Geopark

“…At its core, the theory posits that the adoption of innovations follows a predictable pattern within a social system, allowing individuals to be classified into distinct adopter groups based on their readiness to embrace new ideas (P. S. Rogers & Ross, 2013). Rogers delineates five adopter categories: innovators, early adopters, early majority, late majority, and laggards, representing a spectrum from those quick to adopt innovations to those resistant to change.…”