Management Model of Rural-Owned Enterprises Due to Impact of Pandemic COVID-19 Based on Transformation of Economic Behavior

Abstract

Empirical data on the development of rural-owned rural in 2020 shows that around 77% of rural-owned rural in Bali and around 73% are still running savings and loan businesses, and other businesses such as 19.8% shop business units, 8.8% market management businesses, waste management 10 .8%, leasing 15.8%, clean water management 14%, tourism object 2.8%. The main problem faced by ruralowned enterprise in Bali today is related to the source of community income, which has decreased by 40-50% due to COVID-19 as a source of credit repayment, especially the savings and loan business unit. The two priory variables as such: financial managing and transformation of economic behavior. The results of the descriptive qualitative analysis can be found in the constructs management model in Financial Managing of Rural-Owned Enterprises and Transformation Economic Behavior to impact of Pandemic COVID-19. Derived variables as such the eight variables tested in the field include psychology, perception and motivation, managing risk, transaction, utility, quality, social networking. The result of tested descriptive and Micmac Factor analysis shows found the financial managing model of rural owned enterprise and transformation of society economic behavior in the impact of pandemic COVID-19. The results of the preparation and formation of financial managing model of Rural Owned Enterprises due to the impact of COVID-19 based on the transformation of economic behavior can be seen in the