Management Model of Rural-Owned Enterprises Based on Entrepreneurship Innovation as a Tourist Attraction

Abstract

Rural-Owned Enterprises based as a body of economic institutions have an important role to improve the welfare of the lower classes of society. The purpose of the study was to analyze and develop a management model of entrepreneurship-based rural-owned enterprises Based as a Tourist Attraction. The location of the study was conducted in the Tourism Village of Kertalangu, a suburb of East Denpasar. Data collected by questionnaire, interview and group discussion. Questionnaire data are validated with truth claims, empirical claims, increased validity, and reliability. Data analysis used Micmac Factor Analysis. The results showed that the management of the Rural-Owned Enterprises based was supported by the organizational structure, management, chair of the person in charge of the program, policy guidelines and clear operational procedures. Rural-Owned Enterprises Based financial management is supported by clear budgetary sources, planning, and revenue from business units, targeted expenditure, and tax payments according to the rules. Evaluation of the performance and accountability of Rural-Owned Enterprises based activities becomes important to build quality human resources. Entrepreneurship innovation is supported by e-digital transactions, transaction tools, e-marketing, and market information networks. Entrepreneurship innovation as a tourist attraction is supported by community participation in building business information networks, employment opportunities, sources of village income with urban eco-research agriculture. The hope of the results of this research will be a forum for building the affective-cognitive competency transformation of urban farmers.

Exploration of Opportunity Recognition in Ecotourism Sustainable Entrepreneurship

“…In fact, there are still many Rural-Owned Enterprises that have an ecotourism management business unit showing unsatisfactory performance [3]. The study confirms that sustainable ecotourism management is able to meet the needs of consumers and tourists while maintaining the integrity of the heritage, reducing the impact of tourism activities, ecological integrity, and biodiversity as a buffer for living ecosystems [4].…”

“…Rural-Owned Enterprises as village economic institutions were established based on village government decisions through village deliberations, with the aim of improving the welfare of the lower classes [3]. Entrepreneurship practices are considered capable of generating the strength of village economic development [2].…”