2021
DOI: 10.3390/en14217061
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Management of Green Consumer Values in Renewable Energy Sources and Eco Innovation in India

Abstract: Renewable energy sources are ecological and sustainable solutions accepted with a common consensus under the sustainable development goals. Energy source exploration has enforced the human race to think about sustainable energy production as fossil fuels are non-renewable and are having a negative impact on ecosystem. Consumer needs and wants are the key for acceptance of renewable energy and making production a possibility. The real challenge is with the consumer market for the acceptance of green energy. The… Show more

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Cited by 12 publications
(14 citation statements)
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“…The methodological approach adopted for the research was a key aspect of this study, and involved the application of mixed methods to strengthen the research. Secondary data were collected from various sources available online or in print [41]. Numeric data were made freely available and researchers are permitted to use it as required.…”
Section: Methodological Approachmentioning
confidence: 99%
“…The methodological approach adopted for the research was a key aspect of this study, and involved the application of mixed methods to strengthen the research. Secondary data were collected from various sources available online or in print [41]. Numeric data were made freely available and researchers are permitted to use it as required.…”
Section: Methodological Approachmentioning
confidence: 99%
“…This improvement is indicated in the context of resource use by transport [5]. There is also a strong link between economic development and the continual increase in energy consumption on a global scale [6][7][8]. A similar relationship was noticed in transport, and therefore, attention has been paid to the need to promote one of the paradigms of sustainable development, i.e., decoupling [9,10].…”
Section: Introduction 1presentation Of Research Problemsmentioning
confidence: 94%
“…However, the consumption decision for green energy offerings is not only the subject of awareness for sustainability, rather many other factors based on their consumption values [18]. Green consumer values are the shaped behavior of an individual based on their understanding about environmentally friendly offerings [19]. In the case of RES, the green consumer values are one of the deciding factors for consumers' preference to choose a specific renewable energy based on their perception and preferences.…”
Section: Introductionmentioning
confidence: 99%
“…The green consumer values are driven by six parameters measuring an individual view on the consumption of energy from RESs [16,19]. The six parameters are: CRITERIA 1-It is important to me that the energy I use does not harm the environment; CRITERIA 2-I consider the potential environmental impact of my actions when making energy usage decisions; CRITERIA 3-My energy consumption habits are affected by my concern for our environment; CRITERIA 4-I am concerned about wasting the resources of our planet when I use energy; CRITERIA 5-I would describe myself as environmentally responsible using energy; CRITERIA 6-I am willing to be inconvenienced in order to accept energy that is more environmentally friendly.…”
Section: Introductionmentioning
confidence: 99%
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