Management of Reputational Risk for Benan Island Marine Tourism, Lingga, Indonesia

Management of Reputational Risk for Tourism on Penyengat Island, Indonesia

“…Reputational risk is inherent in every activity carried out. Managing risk effectively is one of the keys to the survival and success of the tourism industry [1].…”

“…This standard is formulated to provide a reference for managers of venues and supporters of tourism activities in meeting the requirements for cleanliness, health, safety, and environmental sustainability so that user confidence in the venue and supporting tourism activities increases There is already a tourism awareness group (TAG) at Penyengat Island Marine Tourism Destination. TAG's mandate is to support the village government in developing the region's tourism potential, promoting its cultural values, generating new employment, fostering the growth of creative industries, and lowering unemployment [1].…”

“…Reputational risk is the chance that unfavorable perceptions of a tourist destination will cause tourists' trust to decline. Tourist complaints, unfavorable media coverage and/or rumors, and ineffective tourism marketing tactics can all contribute to reputational risk [1].…”

“…"Reputational risk management is a set of methodologies and procedures for identifying, measuring, monitoring, and controlling reputational risk resulting from all tourism activities, including efforts to mitigate and/or minimize monetary and non-monetary losses that may arise from tourism activities, including the interaction between locals and tourists and other stakeholders [1,3,4]. "…”

“…The primary goal of reputational risk management is to foresee and reduce the consequences of losses from reputational risk. Statistics compiled from the data collection and management are used to forecast potential losses over the course of the activities for a specific time period [1,5,7,8].…”